Susan Alexandra is a designer brand based in New York, selling handmade bags and jewellery.
I worked alongside another director to create a short ‘What’s in my Bag’ video, featuring the Susan Alexandra Mini Pastelita Bag. Other products that we decided to feature in the video were from independent accessories brands such as Girl With Pearls and This Story Jewellery, alongside a couple of bigger make-up brands. This video was made specifically to be posted on Instagram.
I used a stop motion animation technique for the video, as well as using animated doodles that I created in Photoshop to add another layer of texture.